“Blogging is a conversation, not a code.”BY MIKE BUTCHER
So What is a Blog?
Definition of blog
A blog (shortening of “weblog”) is an online journal or informational website displaying information within the reverse chronological order, with the newest posts appearing first. It is a platform where a writer or maybe a group of writers share their views on an individual subject.
What is the purpose of a blog?
There are many reasons to start out a blog for private use and only a couple of strong ones for business blogging. Blogging for business, projects, or anything which may bring you money features a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you believe consumers to stay buying your products and services. As a replacement business, you believe blogging to assist you get to those consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog causes you to searchable and competitive.
So, the most purpose of a blog is to attach you to the relevant audience. Another one is to spice up your traffic and send quality results in your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your audience . Which means, a blog is an effective lead generation tool. Add an excellent call to action (CTA), and it’ll convert your website traffic into high-quality leads. But a blog also allows you to showcase your authority and build a brand.
When you use your niche knowledge for creating informative and interesting posts, it builds trust together with your audience. Great blogging makes your business looks more credible, which is particularly important if your brand remains young and fairly unknown. It ensures presence and authority at an equivalent time.
Why are you starting a blog?
Do you want to communicate something, like a message or an idea? Do you want to build a community around your love for a cause? Do you want to keep your followers and fans updated on what’s the latest with your brand? Do you want to explain how your product or service works and why people should buy it?
A blog can assist you inform, educate, promote, and even sell, but as long as you’re clear about your intention from the beginning .
Hence, take some time to figure out your message and the purpose of your blog. In the meanwhile, here are several reasons why many of us make a blog and enjoy blogging:
>To enhance writing and thinking skills
>To establish expertise
>To increase self-confidence
>To network with others in the industry
>To make money blogging
There are many ways to make money by starting your blog; you can sell products and merchandise online or place ads and receive compensation from brands by promoting their products and services – considering that 61% of online customers make purchases based on recommendations from a blog, this might become a highly profitable endeavor for you.
Step 1: PLANNING
“What topic should I write about?”
This is the first big decision and the first point where everything can go wrong.
If you choose the wrong topic then you begin walking down the wrong path and it might be months before you even realize it and change direction.
Here’s some common mistakes people make when choosing a topic to write a blog about:
- Don’t pick a subject just because you see others make money writing about it
- Avoid writing about something you are passionate about, but very few other people are
- Don’t base a blog on a topic you know little about or have minimal practical experience in
- Be careful not to write about too diverse a range of subjects, your blog must have a focus
What If You Have No Ideas At All?
For people who have no idea what to blog about I tell them to write down a list of their hobbies, passions, experiences, education and skills in all areas of life and then take that list and derive blog topics.
In almost all cases it’s easier to start a blog from something you have an interest in, so I try and steer people in that direction rather than get too caught up in the potential to make money.
I honestly believe that if you have traffic you can make money, and it’s traffic that is hard to generate. The money comes easily enough once the traffic is in place, so it’s better to seek topics you have the most potential to build an audience from.
For people who struggle to choose between a range of ideas I suggest picking one and devoting a serious amount of time to it. You have to really “throw it against the wall and see if it sticks” before you really know whether a blog topic will work.
Sometimes no amount of research, self reflection, internal or external analysis will give you an answer. Only the MARKET can give you a definite result. You have to set a blog up and just start writing and see what happens. You can always make adjustments as you go along.
It’s crucial to pick just ONE idea and not attempt to start a blog about every topic you have an interest in. If you spend your energy and time across three blogs you will end up with three average blogs. If you pour 100% of your effort into just one blog, you give it the best chance of success.
Step 2:DO A DETAIL RESEARCH
Researching to create an impressive blog post can be a difficult task as there are so much content on the internet that sometimes it feels like a topic has been covered 100 times before.
So to research on a particular subject or topic you need to be patient and calm about this.
For researching a good topic I personally use Google trends , BUZZSUMO.COM tools to get to know about what are the current trends and recent topics people are intreseted to read about and current affairs ,etc.
You may already have an outline of the topics you will discuss in your blog post, but if you want your content to rank well, then you should analyze other sites and the related content they’ve covered.
1)Make a word file first and jort down the content step by step .
2)edit the content as you research more and more.
3)Donot plagarise any content from other websites. And if you are doing that please change the keywords and keyphrases and do give a citation to the resource.
4)Use Plagarism checker for editing the content and rephrasing it . It is an amazing tool.
Step 3:CHECK FACTS
If you’re just starting out, your credibility and authority will take a major hit if you publish inaccurate information, and even if you have a blog with millions of loyal readers, your regulars will be all too eager to jump all over your mistake .
Write appropriate information for everything you have researched. The facts you are writing should be real and not changed .
Step 4:WRITING A GREAT HEADLINE IS IMPORTANT
So guys by my personal experiences I am sharing these 5 Hacks for getting a good headline which can attract more people are :
1)Always start with a number (for example : 7WAYS TO CHANGE YOUR PERSPECTIVE TOWARDS LIFE . Because it attract more number of people because they are more inclined towards numbers than a normal heading .
2)Always keep the headings short
3)Always keep heading which summaries your paragraphs.
4)Your approach to headlines should also vary depending on your audience.
5)you should be as specific as possible (to avoid misleading your readers and manage their expectations)
Step 5:THE WRITING PART
So, you’ve done your research, settled on a headline (or at least a working title), and now you’re ready to actually write a blog post. So get to it.
Be sure to actually turn your computer on before you start writing.
Similarly to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft in a single sitting (my preferred workflow), or you can chip away at it gradually over time. There is no right or wrong answer here – only whatever works for you.
Even if you work more effectively in short bursts, try to maximize the amount of writing you get done in those sessions. The more times you have to revisit a draft, the more tempting it is to add a little here, and a little there, and before you know it, you’ve gone wildly off-topic. Get as much done as you can in a single sitting even if you prefer to draft a blog post over three or four writing sessions.
Like most skills, writing becomes easier and more natural the more you do it. When you first start, you might find that it takes a week (or longer) to write a post, but with practice, you’ll be knocking out great posts in hours.
NOTE: A lot of people struggle with writing introductions. A great strategy is to write the introduction last. Just get into the meat of the blog post, and worry about the introduction later.
Step 6: USE ATTRACTIVE IMAGES
Images should be high-quality and relevantto the post. But quality can be subjective, especially in our Instagram era. Unless artistic license is being taken carefully and with intent, some basics are:
- Subject should be easily identifiable and in sharp focus.
- Good exposure… not over or underexposed.
- Very low noise. Noise, or graininess, can always be added for artistic value.
- Good composition. The subject should either be centered or positioned off-center with a rule of thirds composition. This isn’t required, but it generally makes for a more appealing composition.
Honor copyrights/usage rights
Be sure to give credit where it’s due. Buying stock photos usually doesn’t require crediting a source, but free images often do. Using unauthorized images can be costly.
Format your images well
Whether they’re floated within blocks of text or used block level with text underneath or above, pay attention to formatting. Specify reasonable margins and breathing room with other content and don’t let text butt up against images, which can destroy your visual and interrupt your mojo.
Step 7: THE EDITING PART
Many people mistakenly assume that editing is simply striking through sentences that don’t work or fixing grammatical errors. Although sentence structure and grammar are both very important, editing is about seeing the piece as a whole and, sometimes, being willing to sacrifice words (and the hours it took to write them) for the sake of cohesion.
I won’t explicitly tell you to check your spelling and grammar – you should be doing that anyway. I will, however, offer some self-editing tips and suggestions on how to tighten up your writing so that it packs a punch and keeps your readers scrolling.
1)Use Grammerly.com for checking grammar and correcting it .
2)Previously I told you to make a word file ,in that keep editing then copy paste your content on your blog write up .
3)I also use Gingersoftware.com to correct grammar its also appropriate and best to check your grammar for formal emails and other things as well.
Blogging is one of those jobs that seems easy until you have to do it. Fortunately, it does get easier, and with time and practice, you’ll be blogging like a pro in no time.
If there’s an aspect of writing a blog post that I didn’t cover, or you have specific questions about my process or anything generally blog-related, let me know in the comments – I’ll answer them as best I can.
Now take up thy pen, go forth, and blog like a badass.
DO CHECK OUT MY OTHER BLOGS AS WELL :
- 7WAYS TO CHANGE YOUR PERSPECTIVE TOWARDS LIFE .
- How to tackle negative thoughts during lockdown phase
- 8 USEFUL THINGS YOU CAN DO WHEN YOU ARE STUCK AT HOME
- 7 EASY TO MAKE RECIPES FROM AVAILABLE INGREDIENTS AT HOME..
This blogs will help you to know how to write good blogs these blogs are based on lifestyle and food .
Hope you get a good insight on how to write a good blog ,
HAPPY BLOGGING 🙂