Are you wondering how to get more back-links to your website?
Building back-links help you boost your search engine ranking. With a higher ranking in search engines, your website can see a big boom in traffic.
The importance of back-links cannot be overstated. The heart of a successful SEO campaign is creating back-links. The main thing that SEO companies are seeking to do for any business is to build the portfolio of back-links to a website.
In this article, we’ll explain some tricks to save your money and get free backlinks in 15 different ways.
What are Backlinks?
Backlinks are also known as “inbound links”, “incoming links” or “one-way links”. They are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
They are links that point to your website from outside domains, whereas an outside domain can be any internet page that’s relevant to yours and has high domain and trust authority.
1. Knowing What Google Wants
SEO experts can hate Google’s algorithm updates as much as they want, but they still can’t deny that recent changes have a very high-minded purpose. Google’s end-goal is to “organize the world’s information and make it universally accessible and useful”, which is pretty much revolutionary.
Google isn’t the only search engine in the world. But, in terms of the internet that’s the neither deep nor dark web, it is the only one that matters. If you want to build your online presence, you’ll need to do it on Google, which means you’ll have to do it by complying with Google’s standards.
And, since Google’s end-goal is to make the internet a better place for users, not businesses, that should be your goal too. This means no irrelevant links, no spammy links, and no link buying. Any technique that revolves around this will get you penalized before you can even utter the word SEO.
2. Find Backlink Opportunities with Top Referral Sources
You can start by looking at the top referral sources of your website. These are websites that are linking to your content and offering you a backlink.
By finding out which type of websites link back to your site and the type of content they prefer, you can find new opportunities and create similar content to get a backlink. To view your top referral sources, go to insights and then Reports. The first report you’ll see will be of Overview. Scroll down and view the Top 10 Referral sources.
3. Blog Publishing Services
Independent blogging platforms and blog publishing services from leading search engines can serve as an additional source of backlinks and traffic. While making posts, don’t forget that publishing of the same content on all platforms definitely isn’t good for you. Besides, every blogging platform has its own specific characteristics you need to take into account in the content development process.
- Blogger (ex-Blogspot): Blog publishing service developed by Google that allows placing do-follow links in posts.
- Medium: Large independent service that is pretty popular in professional communities. Unfortunately, all Medium links have rel=”Nofollow no opener” attribute.
The main perk of Q&A services in terms of your website’s SEO lies not so much in backlinks creating, but in increasing brand visibility and directly targeted traffic flow. Usually, Q&A websites automatically set rel=”no follow” attribute for all links, but it doesn’t mean that such links are completely useless for your website.
Here are several Q&A services that deserve special attention:
- Quora: Large international service with a huge community and amount of professional questions (and answers, of course).
- Yahoo Answers: Popular Q&A service developed by Yahoo search engine.
Manual blog commenting is one of the most simple and widespread link building techniques: all you need to do is to find and filter topics relevant to your niche and then start leaving comments.
Before you start working with a certain forum, you need to check:
- amount of organic traffic
- regular activity
- who ‘lives’ on a forum: real users or link builders.
Before writing comments, take forum rules into account: some of them say that you need to get some reputation before placing links in your comments. Violation of the rules can entail a temporary or even lifelong ban.
6. Broken Link building
If outbound content generating or publishing becomes problematic (you’ve completely run out of ideas or website owner asked for an exorbitant price), you can use one more link building method. This method involves searching for broken links and replacing them with active relevant links (from your website, of course)
- Select websites.
- Crawl them with Net peak Spider to find all broken links within each website. You can read a detailed guide about broken links and how to find them in our previous post.
- Export and analyze broken links.
- Offer to the web site’s owner to replace the broken links with a new one that leads to a relevant article from your website.
This backlink creating method is the most resource-intensive. And we don’t even mean money: it’s all about your time and nerve cells. The process of creating a Wikipedia page demands your perseverance: you’ll face a series of edits before your article will be approved by Wikipedia administrators. However, when a page will be published you’ll get your treasured trusted backlink.
8.Collaboration with Bloggers
In a perfect world partner (advertising) blog posts include an active do-follow link, and therefore content marketers and SEOs are interested in them.
Can we classify this method as free? If your company has sufficient social media authority or a huge email subscriber base, your PR opportunities can be a good argument for collaboration with bloggers. Otherwise, you can always propose a straight swap if the blogger really needs your product.
Professional guest posting services turn manual blogger outreach into a high-yielding backlink building strategy. However, the email template and the response should assure a blogger that you are not only reaching out to get a link back but also to help the website owner grow the organic traffic.
9.Keyword Research and Targeting
Another characteristic of valuable content that backlinking directly benefits from is the right keyword. It’s also what can be used as an anchor text that links one page to another, thus sending the user from a referral domain to your website. If you want to do this right, you cannot avoid keyword research.
Go to Google AdWords for help, and don’t hesitate to use the Keyword Planner. It will give you brilliant ideas for building a campaign that hits your target audience. This is exactly what keywords are – a relevant phrasing of how they think, what they need, and what they would want to read or buy.
10.Create Skyscraper Content
Skyscraper content is a link building strategy that involves finding existing popular content online, improving it, and duplicating the backlinks.
Simply search Google for your topic of choice. For example, if you want to write a guide on social media marketing, type “social media marketing” into the search bar. The results that show up on the first page are the most popular and should have the most backlinks.
11. Take Part in Interviews
Just like a guest post, you can also get backlinks by participating in interviews. You can land an interview by searching through the web and look for sites that regularly conduct an interview.
A great place to start with is ask me anything.me. It’s a site where you answer questions in real-time about a topic. And in the bio, you can mention a link to your website.
Another way of landing an interview is through HARO which is an important platform. Just keep a lookout for queries that are relevant to your industry and are asking for an interview or a quotation.
12.Help a Reporter Out
Help a Reporter Out (HARO) is an online service for reporters helping them to quickly find experts in different fields of expertise and get professional feedback. Service allows registration for both reporters and experts, therefore you can register as an expert to be mentioned by reporters in their publications.
13.Online Review Websites
Online review websites also can become a place for backlinks. They can focus only on one specific niche like information technologies, cooking, beauty, etc.), as a result, you need to find those related to your business.
14. Use Infographics to Capture Backlinks
Along with written text, you use infographics to secure backlinks for your website.
Infographics are visual representations of data and information using graphics, images, and charts. They help in providing a quick overview of the topic and break down complex concepts into simple visuals that are easy to understand.
Infographic on interesting facts about WordPress has over 700 backlinks.
15.Guest Posts and Publications in Niche Mass-Media Blogs
‘Blog’ section of niche media can be seen as the next step in a long chain of ‘opinion pieces’ evolution of classic print media. The difference is that the publication process became much easier than before. Now it is enough to register (or login), upload your article with appropriate formatting and correct links and push a ‘Publish’ button.
This technique successfully works in such projects as TechInAsia: user-generated content goes through basic moderation and doesn’t require lengthy referral process and serious editing. It is a perfect way to place a natural link on the one hand and attract great traffic from the newsfeed (and organic search) on the other. Also, you can check out this list of guest posting sites and try to get a backlink on them.
One way or another, we can say that guest blog posting in niche media is a profitable venture. You need only to spend a little time and make an effort to create unique and valuable content that must be approved for publication.
1. Improves Organic Ranking
Backlinks help in getting better search engine rankings.
Important note: “SERP” means the search engine results page. This screenshot is merely reflecting what people see in Google.
2. Faster Indexing
Search engine bots discover new webpages by following backlinks from existing webpages. Only when they’ve discovered your site can they crawl your site effectively.
It will be more difficult for search engine bots to find your site if you do not have any backlinks. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.
3. Referral Traffic
One of the major benefits of backlinks is that they help get referral traffic. Basically, a person who is reading a post may click on links in the post to find out more about the topic at hand.
Since people click on links voluntarily, they’re usually more targeted and are less likely to leave the page fast (aka a low bounce rate).
Usually, referral traffic is targeted and has a low bounce rate.
Featured image (Seo clerk)